Best Practices

Building better communication we ensure team performance.




Seamless Design & Engineering

Ongoing Sprint Cycles when projects diverge

1. Collaborate, don’t hand off

2. Don’t over-specify or be over-protective of your work

3. Don’t forget to account for all the states of a design

4. Reframe requirements as assumptions

5. Create a design system

6. Use tools to improve collaboration online and in person

7. Break down silos between Designers & Engineers

Toggle The discovery backlog:

Work through requirements, reframe them as assumptions, and aim to validate. The benefits to not forcing designers into a sprint model; allows room to diverge and flow within the context and complexity of the requirements to validate, supporting the development team. Resulting in validated requirements which can then be filtered into backlog.

Toggle The implementation backlog:

Build user stories, acceptance criteria, and the correct level of design documentation. Once designers and developers have decided what should be implemented together, validated for both customer fit and technical feasibility, context runs lower risk of lost and less rework.



Giving feedback intuitively and empathetically

“Design feedback is critical to the growth of designers and the successful execution of products.”

- Derek Kohn, Head of Design at GoFundMe

Toggle Giving Feedback For Fellow Designers

Be tough, but constructive… and be honest

Figure out what you really want to say and come from a place that tends to build up. If you’re really trying to improve the work and inspire confidence in your fellow designers, this should come somewhat naturally.

Know who you’re receiving feedback from

Stakeholders, clients, other designers, leads, users… they’re all going to have differentiating feedback.

Lead with questions

By understanding the problems other designers have, gives well versed feedback?

Make the time

Understand the problem and give full attention to the team member.

Don’t say unless you have a constructive point

Always lead with informed reasoning.

Adopt a Holistic approach departments. Are you solving for business, tech, users or other...

All features and design decisions are not decided equal. Look at things from all angles before making recommendations.

Give the designer freedom

Move away from pixel pushing, allow the team to grow in their best interest. Educative Management not Micro Management.

Toggle Sandwich Technique
  • Always start with something positive
    • "It goes into the right direction"
    • "It really helps to see it designed"
    • "Thanks for creating that quickly" etc.
  • Then communicates your points while making sure to:
    • Ask thoughtful questions
      • Asking questions opens up the lines of communication, encourages further discussion, and ensures that no assumptions are being made
    • Communicate problems, not solutions
      • By describing the problem, you’re equipping the designer with more knowledge to explore other solutions, rather than feeding a solution that might not be the best one
  • Wrap up with positive notes
    • Get back to the big picture
    • Keep the focus on strategic goals
      • Visual design can be subjective, so keeping the conversation focused on whether or not the design is meeting the stated goals is a great way to keep feedback discussions productive and move projects in the right direction.

1. There is no stress if you follow the process

2. Presenting your findings via current collaboration platforms

4. Present

3. Give context

5. Wrap up

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