Transition From UX > Product

Transition From UX > Product

Define what key competencies needed in practice.

✅ Acquired Knowledge

🎯 Objective Skills

General User Research:

✅ Explain the importance of user research, not just before designing the product but also during design and after deployment.

✅ Identify the needed research methods and create a research plan.

✅ Deliver research insights in a structured way to promote research and keep accessibility in the future (e.g. research system or any other method).

✅ Understand how to write a hypothesis and how to control and measure variables. Find the target group and recruit users from the target audience.

User Needs Evaluation

✅ Gain domain knowledge (competitor research, industry, cultural insights).

✅ Identify the best solution to summarise user needs and goals. Create personas or jobs-to be-done sentences through interviewing potential users.

✅ Create a customer (and user) journey. Identify areas of improvement and communicate the journey to the rest of the company so they can understand where to add value.

✅ Plan and execute field research.

✅ Structure and conduct an effective interview that gets beyond the surface opinions (what users say) to reveal user goals (what users want).

✅ Report, analyse and present the discovery research results to the wider team.

Usability Evaluation

✅ Use established usability principles and guidelines to predict likely problems in user interfaces before testing (heuristic evaluation).

✅ Plan and execute usability tests (e.g. moderated vs. unmoderated test, lab vs. remote test).

✅ Record, analyse and present the data from usability tests to the wider team.

✅ Prioritise usability problems based upon evidence.

Metrics and Measurements

🎯 Create a measurement plan according to the business and user goals (e.g. AARRR, HEART)

✅ Create surveys.

✅ Plan A/B tests.

🎯 Understand how to implement effectively and the limitations of existing analytics. Cooperate with data analysts and developers during implementation.

🎯 Analyze, interpret and report data from analytics, user surveys and customer support records.

🎯 Pair metrics with qualitative data to understand users behaviour behind the numbers.

Information Architecture

✅ Carry out a card sorting and tree testing; analyse the results.

✅ Analyze a journey map to identify and construct an information architecture.

✅ Breakdown large IA changes into small and comprehensible deliverables based upon resource constraints.


✅ Organise, structure and label content, functions and features using appropriate design patterns and create a screen flow.

✅ Explore multiple approaches to a problem before deciding on a solution.

✅ Create interactive, shareable prototypes to demonstrate and test a design solution.

Interaction Design

🎯 Understand the benefits of different user interface models and use them appropriately (e.g. knowing when to force a user down a guided path with a wizard or modal, or when to let them go their own way).

✅ Use the correct component from the pattern library to provide affordances and shape the user experience, e.g. choosing the correct control for an interface such as segment controller instead of a radio button.

✅ Understand established and evolving standards as well as best practices for human-computer interactions, and express them in our design language.

🎯 Simplify the user interface by using animations where appropriate.

Understand the opportunities and limitations of the technology that will express the design solution, and work with developers to determine its implementation.

🎯 Document requirements and explain the expectations around an interaction (specification for the developers).

Visual Design

✅ Use fundamental principles of visual design (contrast, alignment, repetition and proximity) to de-clutter user interfaces.

✅ Understand and use typography, icon, grid and colour systems to lay out pages.

✅ Create illustrations that fit within our guidelines to reinforce and extend our messaging.

✅ Understand, use and evolve the common brand and design language and explain its importance (look and feel, mood-boards, design guidelines).

🎯 Create motion design animation.

✅ Collect and organise all the reusable complements guided by clear standards that can assemble to build any number of applications (Design System).


✅ Create and edit macro and micro copy.

🎯 Understand, use and evolve the common content and writing style (tone of voice), and explain its importance. (UX writing).

✅ Manage multiple languages to make it understandable for translators and content team and users.

✅ Establish harmony between written and visual communication.

Client Management

✅ Plan and schedule work to prioritise and maximise delivery efficiency.

✅ Effectively explain and present the results of your team's work in a well structured way.

✅ Engage and maintain communication with stakeholders; manage their expectations.

✅ Promote the value of design thinking; grow the client’s user-experience competency.

Professional Cooperation

✅ Learn to make modifications in work methods, processes in case unexpected issues.(Agile).

✅ Cooperate with other team members; constructively critique their work and collaborate for a common path.

✅ Promote and support the team’s ongoing professional development.

✅ Cultivate a team with strong interpersonal relationships (know and manage people).

✅ Simplify collaboration with developers in an agile way; provide specifications.

Business and Strategy

✅ Understand and support the client in business plan decisions; understand the business model and monetisation opportunities.

✅ Explain the cost-benefit of user experience and design activities to the business and make suggestions how to measure and monitor their effects on their success.

✅ Feature prioritisation; support the client in product strategy considering the related impact and effort needed.


🎯 Web development (HTML CSS)

🎯 Web development (Javascript)

Android development

iOS development

🎯 Ruby